Search engine optimization (SEO) is a term that is widely misunderstood. It’s important to understand that SEO isn’t about simply getting the best placement on Google or the most favorable rankings on a search engine.
All factors related to search engine optimization are very important, but they don’t all need to be considered at the same time. Each factor has its distinct role to play in the overall SEO process. Understanding how each factor works and how it can be used to make your website more successful is the key to successful SEO.
What is On-Page in SEO?
On-Page SEO helps in ranking your site. Your site needs to be ranked so that it can display well on search engines. To do that, you need to optimize your site for google. If you are not sure how to do this, please read this article first.
On-Page SEO is a set of techniques that enables websites to rank well in search engines. Top SEO experts throughout the world include Google, Microsoft, Yahoo, and Bing. Google has become the largest search engine in the world today by market share.
Why On-Page SEO is important?
On-page SEO is important because it helps Google to understand its content and website and helps in getting relevant results to search queries. As Google is continuously updating its algorithm, on-page SEO helps Google to find what users are searching for and what content should be provided to users.
Thus, it is more important to provide visibility to both - users and search engines to be well optimized.
 |
On-Page SEO Ranking Factors
On-page SEO is important in any online marketing campaign. On-page factors include the structure and design of your website, as well as the keywords that you need to target. Your main objective is to get customers to your site by providing quality content for them.
The four most important factors are the page title, the page description, the page keywords, and the URL of your website.
On-page SEO factors are used to optimize the presence of a website on the search engine results page (SERP). Some of the biggest factors that can impact your on-page SEO are the image that you have chosen, the title, content, and keywords. The above-mentioned factors play an extremely important role in shaping your website’s overall SEO performance.
1. Title Tag
Title tag is an HTML tag that exists in the head section of each webpage. That provides an exact topic of content to the user query.
It is important not to write duplicate title tags, missing tags, or poorly written tags in point of on-page ranking.
2. Meta Description
After the title tag, a meta description comes into the picture, that mentions the short but meaningful idea of the content to the reader. The short description also helps in ranking the webpage in SERP.
3. URL
Writing a user-friendly and short URL provides the hierarchal information on the page. The relevancy of the webpage and content can be easily determined by Google as well as the user.
A good example of the URL :
https://www.exampledemo.com/digitalmarketing/seo/on-page
A bad example of the URL format:
https://www.exampledemo.com/digitalmarketing123/seo$/on@page......
4. Header Tags
Header tags are HTML tags, that help in identifying the heading and subheading within the content. The header tags are given from H1-H6.
5. Image optimization
Image optimization plays an important role in on-page ranking factors. Optimizing an image can help you to rank your webpage. Better user experience, fast page load times are some of the advantages of image optimization.
6. Content of the webpage
Content of the webpage is the most important factor in the user's point of view. When the query is inserted by the user, getting a relevant answer for the query is important. So writing content that is easily readable and understandable to the user is important.
Conclusion
Above are some of the most important factors for on-page SEO ranking, Without On-page optimization, Search Engines will not rank your site in the first place. Thus, with all these factors in mind, it is important to ensure your site is optimized to stand out from the competitor.
0 Comments