Google has made it essential for website owners and webmasters to improve the user experience of a web page by making the page experience a key ranking factor or ranking signal. The new ranking signal makes it essential to measure the user experience of individual URLs using a set of page experience metrics in 2022. Web Core Vital reports must be generated to understand and measure the user experience of a web page based on of real world data.
In addition, you will regularly use SEO audit tools to increase the search visibility of a web page by identifying its strengths and working on its weaknesses. However, you cannot successfully implement SEO strategies in 2022 by simply working on your website's weak points. In addition to identifying the strengths and weaknesses of your website, you need to assess the strengths and weaknesses of your competitors. And for that; your SEO strategy should focus on both SEO audit and competitor analysis.
A competitive analysis refers to an assessment of the strengths and weaknesses of the competition. This type of analysis helps you determine how your competitors compare to your business. Essentially, it is about obtaining information about your company's main competitors in order to improve your business.
In addition to identifying your strongest competitors, competitor analysis helps you evaluate their SEO strategies and anticipate their future actions. You can easily reduce the time and effort required to run an elaborate competitor analysis by analyzing many widely used SEO competitor analysis tools. Some of these online SEO competitor analysis tools are freely accessible, while others are available as commercial or proprietary software. But each tool helps you monitor and evaluate your competitors' SEO activities efficiently and effortlessly.
17 SEO Competition Analysis Tools to Understand and Beat Your Competitors in 2022
1. Ahrefs’s Site Explorer
This online tool was developed by Ahrefs with features to understand and analyze a website's backlink profile and organic search traffic. Site Explorer helps you analyze your competitors' SEO activities using three tools: backlink checker, organic traffic search, and paid traffic search. Therefore, you can easily identify the keywords that are causing your competitors to rank in the SERPs and calculate the traffic your competitors are getting for specific keywords. At the same time, you can use the backlink checker to thoroughly analyze your competitor's backlink profile. However, you must find your competitors before using Site Explorer.
2. Semrush’s Competitive Research Toolkit
You can use the competitive research toolkit to measure various advertising and digital marketing campaigns run by your competitors. The toolkit analyzes your competitors' SEO activities using a number of metrics: organic search, backlink analysis, keyword gap, and backlink gap. In addition to identifying your strongest competitors, you can use this toolkit to understand their keyword strategies, analyze their backlink profiles, and learn about their SEO best practices. Also, you can increase the performance of your SEO campaigns by identifying some of the keywords that you missed when searching for keywords.
3. Searchmetrics
Searchmetrics allows you to take advantage of a variety of digital marketing solutions, including an SEO platform. SEO Platform helps you improve the site experience, search experience, and content experience of your website by providing data-driven insights. It helps you measure the search performance of your website and competitor websites based on keywords. You can use the online platform as an SEO competitor analysis tool to track your competitors across locations, regions, devices, search engines, and result types by leveraging machine learning (ML) algorithms. Additionally, you can generate data-driven reports to understand and analyze your competitors' SEO activities.
4. iSpionage
iSpionage helps users discover their competitors' conversion strategies by providing a number of tools, including competitor research and campaign tracking. When creating SEO strategies, you can use the competitor research tool to identify profitable keywords that your competitors are using based on data collected by three search engines Google, Bing, and Yahoo. Also, it helps you boost your SEO campaigns by adding new SEO terms and finding new profitable keywords. At the same time, you can use the SEO Watch tool to analyze the SEO activities of your competitors and learn about the best practices they adopt to increase organic website traffic.
5. SpyFu’s SEO Competitor Analysis
SpyFu helps users conduct keyword research, SEO research, and PPC research by providing a number of premium online software solutions. You can take advantage of the SEO Competitor tool developed by SpyFu to identify your competitors and analyze their SEO strategies. This tool helps you track which domains got your targeted keywords, measure competitor keyword performance based on the number of clicks, and emulate competitor content and keywords. At the same time, you can leverage the tool to track and understand the impact of search algorithm changes on these competing domains.
6. SimilarWeb’s Competitive Intelligence Analysis Tools
The online tools provided by SimilarWeb help you compare your website or domain to the market based on traffic and key engagement metrics. You can use the competitive intelligence tools developed by SimilarWeb to discover and analyze the SEO and content strategies of your competitors. These tools help you conduct SEO competitor analysis by examining the percentage of traffic for each specific keyword based on search type, geography, and competitiveness. Plus, you can take advantage of tools to create more SEO friendly content by emulating the most viewed content on competitor websites and adopting trending keywords.
7. SERPstat
The all-in-one SEO platform launched by SERPstat helps you take advantage of tools to simplify a wide range of SEO tasks: keyword analysis, competitor analysis, ranking check, site audit, on-page and link audit. analysis backtracking. You can use the keyword research tool to select and use the most relevant keywords collected based on competitor websites in your niche. At the same time, you can use the competitor analysis tool to identify your strongest competitors and monitor your website traffic and domain visibility. Also, you can strengthen your SEO strategies by finding the best keywords and pages of your competitors.
8. Alexa
Alexa is developed as a competitive SEO and analytics software solution. You can use Alexa to compare your website to competitors and see your competitors' keywords. When choosing competitive website analytics, Alexa will help you find your top competitors and compare your competitors' content, keywords, and backlinks. Also, you can boost your SEO campaigns by analyzing the performance of your competitors' referring website. At the same time, you can choose keyword research to find competitor keywords, buyer keywords, and easy-to-rank keywords at the same time.
9. Rank Signal
Although Rank Signal is one of the most widely used SEO competitor analysis tools, it was originally created as a backlink checker. While doing SEO analysis of your competition, you can use this free online solution to decode your competitors' backlink sources. You can identify and rate the best links from your competition simply by entering the website or domain name. Additionally, you can review and analyze a competitor's backlink profile using a variety of quality metrics: traffic rank, domain rank, and internal and external links.
10. Monitorbacklinks
The premium SEO solution helps you check both the good and bad backlinks of your competitors. You can use Monitorbacklinks to monitor your website's search performance based on specific keywords and to build valuable backlinks. At the same time, you can use this online tool to see your competitors' keywords and backlinks by decoding their SEO strategies. Additionally, the tool helps you keep your website's search performance intact by defending against negative SEO campaigns launched by your competitors.
11. Brightedge
The Brightedge platform allows you to use a number of digital marketing products and solutions. You can use some of these online solutions to beat your competitors by finding out what customers are looking for early and proactively. The tool helps you identify competitors that rank higher in the SERPs for specific content topics. Additionally, you can use the same tool to measure the performance of content and keywords used in various SEO campaigns against your competitors. Many digital marketers these days prefer Brightedge over other popular competitor analysis tools to boost SEO campaigns by optimizing both content and keywords.
12. SE Ranking
This all-in-one SEO software comes with tools to automate SEO tasks and perform competitor analysis. SE Ranking's competitive search feature helps you get a 3600-degree view of your competitor's paid and organic promotion strategies by simply entering a domain or URL. In addition to identifying your top competitors based on specific keywords, you can use SE Ranking to analyze a competitor's SEO strategy using a number of metrics: keywords, popular content, website traffic, and backlinks. Plus, you can measure each of these metrics simply and directly.
13. SeoClarity
This all-in-one SEO platform lets you choose from a host of online SEO tools and services, including Competitive Insights. You can use the premium tool to identify your best competitors and get a clear view of the competition. The tool uses deep competitive intelligence to uncover opportunities to increase your website's SERP ranking. You can use the tool to find the best websites based on specific keywords. Additionally, you can analyze your competitors' top keywords using keywords, content, and links. You can even increase your website's search visibility by identifying and closing the content gap.
14. Raven Tools
Raven works with a number of SEO tools and services. Simplify your SEO competitor analysis by providing a competitor analysis tool. The competitor analysis tool identifies and evaluates competitor domains using over 20 data points collected from multiple SEO data sources. You can use the tool to find out how and why your competitors rank higher for specific keywords. By watching out for your rivals, copying their successful tactics, and looking for fresh backlink chances, you may improve your SEO strategy. At the same time, the tool allows you to more easily compare your website to competitors using site metrics, social metrics, and SEO metrics.
15. Link Explorer
Moz created the free SEO tool as a backlink analyzer. But Link Explorer simplifies competitive SEO analysis by providing a wealth of valuable information about the competition: page authority, domain authority, and backlink profiles. While performing competitive SEO analysis, you can use Link Explorer to review inbound links to competitor websites, access competitor link profiles, identify top performing competitor content, and uncover lead building opportunities. links. Competitor information can be accessed simply by entering a specific website or domain. But you can only access Link Explorer through your Moz account.
16. Crayon
Crayon is developed as a competitive analysis platform. It helps you get a 360-degree view of your competitors by enabling software-based competitive intelligence monitoring. You can use Crayon to track the digital footprint of your top competitors from many sources: websites, social media, mobile apps, and review sites. Additionally, you can take advantage of the online solution to automate the process of researching and analyzing your competitors based on information gathered from over 300 million sources.
17. WhatRunsWhere
This popular online platform helps you inform and refine your digital marketing strategies by identifying winning campaigns run by your competitors. In addition to featuring sophisticated ad spying tools, WhatRunswhere helps you find advertisers and websites, as well as view their campaigns in an elaborate way. You can use this solution to monitor your competitors' traffic sources and landing pages based on real-time data. In addition to looking at SEO strategies that help your competitors increase organic website traffic on a regular basis, you can use WhatRunsWhere to identify the text and images that convert website visitors into customers.
You can understand, track and analyze your competitors' SEO strategies and activities using a number of SEO competitor analysis tools. But you have to remember that these widely used SEO competitor analysis tools differ from each other in various aspects including functionality and cost. And for that; You should take the time to compare these free and commercial online SEO competitor analysis tools to bolster your SEO strategies in 2022.
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