Search engine optimization (SEO) has been around since the early 2000s and has evolved dramatically since then. Many of the techniques used by major websites in the early 2000s are no longer effective, or even against search engine rules. As with any profession, continuous learning and growth is required to keep up with competitors and provide excellent customer service. Here are 10 of the hottest SEO trends for 2022 based on what we've already seen in 2017 and 2018 and what we expect to see more of this year and next.
1. The Power of Mobile Devices
In 2020, more than 80% of searches will take place on mobile devices. Since most people use their smartphones to find local businesses, making sure your business has a mobile-friendly website is essential if you want to be successful in 2019 and beyond. For example, studies show that an impressive 93% of consumers would leave a website that isn't optimized for their smartphone or tablet. By having a mobile-optimized website, your business can attract new customers and keep old ones happy.
2. Relevance in Personalization
One of the most powerful trends in content marketing and a fundamental strategy for search engine optimization is personalization. Brands that apply personalized content are more likely to produce more sales, improve conversion rates, and maintain customer loyalty. Thanks to Google's ongoing commitment to providing quality results to search users, making your online presence more relevant to potential buyers will become more important as time goes on.
3. Google Algorithm Changes
After years of waiting, we are finally starting to see more frequent Google algorithm updates. This can be good news if you want new content to appear on your website. What is not unusual is that these changes are unpredictable and sometimes even unexplained. The truth is that Google is posting announcements about most of the big changes, but who really has the time to pay attention to all of that? There seems to be a new update every week with a slightly different name (think Panda 4.0 or Penguin 3.0). To keep things simple, here are some of the most important ones to keep in mind: Hummingbird: First released in 2013, Hummingbird was designed to improve search results by understanding user intent better than ever. It also introduced conversational search, which allows users to ask questions in natural language without having to use specific keywords or phrases.
4. The Importance of Site Speed as a Ranking Factor
Site speed is a ranking factor, so it will only increase in importance. Google has put a lot of effort into making sites faster and we can expect this trend to continue. That means investing in content delivery networks (CDNs) or changing server locations – hosting your site at GoDaddy is no longer enough.
5. Product Listing Ads (PLAs) Are Gaining In Popularity
In 2017, Google introduced an updated version of its Product Listing Ads (PLAs), which show purchase-related ads above and to the right of natural search results. The company is slowly rolling out PLAs in select industries, which will allow it to compete with Facebook for paid ad space on e-commerce sites. While not as profitable as a search ad, PLAs can help sellers reach potential customers when they are actively searching for products online.
6. Emerging Technologies Take Over The Web
Ten years from now, emerging technologies will have fundamentally changed the way we search for and find information on the Web. Right now, search has become more of a destination: it's not just something you do, it's what you use when you want to find a particular piece of data. However, as emerging technologies such as voice and mobile recognition and natural language processing mature over time, they may overtake conventional research in terms of prevalence.
7. The New Face of On-Page Optimization
While creating great content is still key to ensuring your site can be crawled and indexed by Google, search engine algorithms have gotten smarter over time. Now, even if you're optimizing your content for keywords and keyword phrases like Best Hotel in New York City, it may not be enough to rank on the first page of Google for the phrase you want, unless you optimize for other elements as well. of the page.
8. Get SERP Features Ready For Local Search Updates
As time goes by, search engines continue to modify their algorithms to provide a better user experience and highlight the most relevant content for users. As of 2017, we have already seen over 100 changes across the major search engines. The good news is that with so many updates year after year, you can be prepared for what comes next. In fact, it may be the best time to anticipate upcoming changes with local search in particular.
9. For Better Rankings, The User Experience Is Centralised
With Google's continued push to centralize search results and put more effort into maintaining a human touch, user experience will become increasingly important in determining rankings. As it stands, content with high engagement rates and visibility can easily rank for most queries, something that could change substantially by 2022. At that point, no matter how great your web copy is, it doesn't mean much. if users can't find it!
10. The Influence Of Voice Search Is Growing
You've definitely heard of Google Home and Amazon Echo, but you may not be aware that these digital assistants can understand natural speech already. This means that instead of typing keywords into a search bar, people will simply ask questions about their devices. With consumers spending more time talking on their phones and tablets than ever before, voice search will become more and more popular over time and it won't be long before most users rely on voice search instead. of the written queries. But what does this imply for your website?
<
0 Comments