In addition to adding credibility to business websites, blogs boost lead generation, nurturing, and conversion strategies. Businesses regularly publish blog posts to convert website visitors into leads. They also use blogging as a tool to convert leads into customers by providing relevant and targeted content based on their current position in the sales funnel.
But an Internet user has access to more than 500 million blog sites. Additionally, content creators and marketers publish more than 700 million new blog posts each month. Therefore, your business can only take advantage of this powerful marketing tool by making your blogs stand out from the crowd. You can only generate and nurture more leads when your blog readership is constantly growing.
As you explore ways to increase blog traffic, you need to focus on identifying the right traffic sources for your blog. Also, you should regularly optimize your blog site to improve its user experience and search visibility. However, it's also important to adopt some of the ideas and best practices used by bloggers and marketers to increase blog traffic in both the short and long term.
9 Ideas You Must Implement to Steadily Increase Blog Traffic
1. Choose the Right Blog Topics
When planning and creating content, bloggers have the opportunity to consider a wide range of topics. But you can't increase blog traffic if your target readers aren't searching or interested in the topics. And for that; You need to find great blog post ideas to engage and attract more readers. At the same time, you need to focus on creating evergreen content that remains relevant and popular for the long haul.
2. Implement SEO Techniques
Currently, websites and blog sites get 67.6% of all clicks through organic search. Therefore, you can increase organic traffic to your blog simply by considering more than 200 factors considered by Google's search algorithms when ranking websites. You can increase blog traffic organically by implementing two different sets of search engine optimization (SEO) techniques: on-page and off-page.
On-page SEO techniques help you optimize your content for search engines and readers by including the most relevant keywords, as well as optimizing internal links, title tags, and URLs. At the same time, you can use a number of off-page SEO techniques to increase blog traffic by increasing your site's domain popularity and authority. It's also important to keep SEO strategies dynamic so you can adopt emerging trends early.
3. Help Readers Access Additional Information
You can provide readers with detailed information about a topic by writing long-form content. But you must allow users to collect additional information while reading the blog by visiting internal and external web pages. You can improve the blog reader experience and search visibility by incorporating internal linking and implementing internal linking best practices. At the same time, you can increase a blog's search visibility by incorporating external links to popular and authoritative domains.
4. Include and Optimize Images
A study conducted by Buzzsumo highlights the effectiveness of the image/word ratio in increasing blog traffic. You can significantly increase blog traffic and shares by incorporating an image every 75-100 words. However, you should focus on creating shareable images using graphic design tools or hiring professional graphic designers. Also, it is important to fix images, add context around images, and implement different SEO tips for images.
5. Conduct Content Gap Analysis
You can only increase blog traffic by posting content desired by targeted readers. Many marketers and bloggers perform a content gap analysis to find out if published blogs meet the needs and expectations of readers. You can perform a content gap analysis using a variety of techniques. The results will help you meet reader expectations by posting better blog posts and updating published blog posts. Your strategy to increase blog traffic should consider performing content gap analysis on a regular basis.
6. Take Advantage of Popular Social Networks
The daily average time spent on various social media platforms increased to 2 hours and 27 minutes in 2022. So you can increase both blog traffic and readership by diverting your blog visitors away from popular social networks. such as Facebook, Twitter and LinkedIn. You can increase blog traffic by sharing posts on social media and building relationships with other bloggers. However, it is always important to choose and target the right social networks based on your readers.
7. Constantly Grow Your Email List
As you promote blogs on social networks, you lack options to understand the expectations and needs of users. But you can connect with relevant readers using a proven inbound marketing channel like emails. Your strategy to increase blog traffic should focus on growing email lists and capturing addresses from website visitors. You can also consider using many email capture tools and techniques to grow your email list and increase blog traffic steadily.
8. Promote Blog Posts In Online Communities
Internet users these days connect with others with shared interests by joining various online communities. Many professionals and readers even rely on other members of the community to gather information, share ideas, and get advice. You can attract relevant readers to your blog site by promoting your blog posts in online communities. However, you should join the communities and understand their cultures before sharing or promoting your blog posts.
9. Monitor and Analyze Blog Site Traffic
You need useful information obtained by monitoring and analyzing blog site traffic. You can easily track and measure blog traffic using many website tracking tools. In addition to tracking website traffic, these tools help you understand which sources divert website visitors and which blogs are most popular with visitors. You can analyze website traffic using a number of metrics by simply integrating the web analytics tool into your blog site.
Conclusion
Your business can help generate, nurture, and convert leads by regularly posting new content. But you must implement a strategy to constantly increase blog traffic from various sources. Your strategy should take into account these ideas and best practices that help many blog sites and business websites get more traffic on a regular basis.
0 Comments