SEO is arguably the most powerful marketing tool for professionals today and it is also something that is constantly evolving and changing at a fast pace. You can't afford to lose anything if you want to stay on top or grow your audience. Here we have included some of the most important things that you should check in your SEO but are not.
Check Your Backlink Profile
Backlinks are the backbone of SEO. Backlinks are known to be one of the strongest off-site ranking factors considered in search engine algorithms. Backlinks will affect your ranking more than any other factor. Make sure your backlinks are not coming from spammy websites because even if your website is clean, Google will punish your site with bad rankings if you are surrounded by bad guys, so to speak.
Check The Loading Speed of Your Sites
Keep in mind that Google's top priority is to display the most relevant results in the best quality. So a site that takes longer than others doesn't exactly fall into that category, does it? In a blog posted by Google on their website we read.
Speeding up websites is important, not just for site owners, but for all Internet users. Faster sites create satisfied users, and we've seen in our internal studies that when a site responds slowly, visitors spend less time there. However, enhancing site speed does more than just improve the user experience; recent evidence demonstrates that it significantly lowers operating costs. Like us, our users place a high value on speed, which is why we've decided to factor site speed into our search rankings. We use a variety of sources to determine how fast a site is relative to other sites - Google Webmasters Blog
Check That The Meta Tags Are Not Duplicated
Meta tags or meta titles and descriptions are the two things search engines will use to determine what page this is and where it should rank. This is because meta tags are the first thing engine spiders will read when indexing a new URL. Most likely, it will also contain your keyword and brand name. That's why you need to optimize this field if you want to have any chance of ranking your site higher in Google searches.
Check Content Duplication
Google does not tolerate duplicate content at all. Not only will your rankings drop significantly, but Google will also penalize you. There is a very easy way to check for duplicate content and all you have to do is paste its URL into Copyscape and it will scan the entire internet for duplicate content. If you find any, be sure to reword the page or rearrange the content structure. If you're sure someone has copied your content word for word, you can report that website to Google. This will help Google to recognize that your content has not been plagiarized by others and this will greatly improve your ranking.
Check For Broken Links
Every time a page is removed, never existed, or redirected, it will lead to broken links on your website. These links will be very bad for your website and your SEO strategy. Google doesn't like users to get frustrated and when users see an error page when clicking somewhere on your website, they are likely to get frustrated. To find such links on your website, all you need to do is use the HTTP Header Status Checker. Here all you need to do is paste your website URL in the search bar and get instant results by finding all the broken pages that are linked to your website.
Finally, being in SEO, you should know that organic results are not the only thing that matters. Whether it's a Google listing or map or even the stock price, you need to be up to date with the latest on the SERP. With tools like Stillio, you leave nothing to chance and are in full control of your SEO.
Make sure you check all the things mentioned above regularly at regular intervals and your website will be very healthy. Once you have made sure that everything is ok, you can go ahead and apply your SEO strategy to get your website to rank better.
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