As the world's largest social network, Facebook is a great way to reach new customers for your business. Billions of people interact with Facebook every day, making it a suitable space for companies to endorse services and products. However, its simplicity of accessibility presents some problems; anyone can use Facebook and therefore anyone can. Consequently, an effort must be made to use it correctly from a working position.
Facebook Terminology
First, you need to familiarize yourself with all the Facebook jargon, these terms include:
Profile: A page for a person or company that presents basic information about the author.
Cover Photo: A great background image of a profile.
Timeline: A news feed of other users' activities and media.
Messenger: Private interactions between profiles.
Group: Community-driven pages that allow members to chat.
Follow: Content from accounts you follow will be displayed on the timeline.
Admin: the administrator of a page or group.
Event: A page for an occasion that people can respond to.
Facebook Business Terminology
When it comes to the business sphere, there is a host of other terminology that applies, these terms include:
Home: Displays live updates, new posts, and new events.
Messages: All recent account activity.
Photos: All the photos that the page and its fans have published.
Information: A discussion of what the business does, how to get there, a link to a website, and hours of operation.
Events: A promotion of upcoming activities that people can respond to.
Community: A section where customers can interact, post comments, and upload images.
Store: A section of the inventory where customers can shop directly.
Information and Ads: A view of all the ads that are currently running by a business.
Offers: A space to promote products.
Reviews: A section where customers can leave their opinions about the business.
Services: area that explains the services offered by a company.
Create a Company Page
To create a business page on Facebook, you will initially need to log in to a personal profile. You may find a "Create" section here, and then select the "Page" option. Within this option, you will be given the option to open a community figure or company page. After selecting the business option, you will need to enter the business name, address, and business category.
After that, you can add a profile photo and a cover photo, before filling in the remaining spaces (information, services, photos, etc.). Once this is done, you can invite friends to like the page.
Add a Call To Action Button
Call-to-action buttons make your page easy to use and engage fans on a larger scale. The button will be placed in the right corner of the cover photo and the available options include Book, Contact, Learn more about the activity, Buy and download the app or play.
Include SEO Tactics
SEO stands for search engine optimization; implementing SEO tactics means making sure you appear higher in the search engine. This can be done by identifying keywords and placing them on your page to let your customers know what your business is about. Also, you should create a memorable username that will appear in the URL text; a relevant username will make the page appear higher in the results. Initially, a random username will be assigned, but once you have 25 likes, you can change it.
Conclusion
When it comes to business, you need to make sure you are up to date or else your business will be left behind. We currently live in a world driven by social media, and without a presence in this arena, your business will soon fail.
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